Although the market for men’s skincare products has been lacking in the past, it’s projected to grow significantly this decade.
This is probably because more men than ever realize the importance of skincare in promoting skin health and appearance. This, in turn, is driving the demand for products beyond the all-purpose body washes traditionally marketed to men.
But buying effective skincare products is only part of the equation. The rest lies in knowing when, how, and why to use them.
This guide from Nourishing Biologicals provides five tips for men’s skincare, as well as a sample skincare routine that anyone can follow.
Top 5 Skin Care Tips for Men
1. Forget Gender
There may be more skincare products than ever made specifically for men, but that doesn’t mean they’re all you can use. The skincare issues experienced by men and women are very similar and can be addressed with the same products.
When shopping for skincare products, ignore the packaging and focus on the ingredients. If in doubt, ask your dermatologist, a knowledgeable friend, or consult the Nourishing Biologicals Blog.
2. Get To Know Your Skin
Skincare isn’t as much of a concern amongst men, which means that males may be less likely to pay attention to their skin. However, knowing how your skin behaves is crucial for creating your skincare routine.
For instance, if you have acne-prone skin, you might want to stay away from pore-clogging ingredients and stick to ones that are called non-comedogenic. On the other hand, if you have dry skin, you might want to increase its moisture with active ingredients, like hyaluronic acid.
If you’re unsure what your skin type is, ask your dermatologist for their assessment.
3. Consider Your Ethnicity
Your ethnicity may play a role in which skin issues you’re prone to. Knowing this can help you take action ASAP, preventing further skin damage.
For instance, due to a lack of melanin, caucasian men may be more prone to sun damage. Staying out of the sun — and practicing plenty of sun protection — can keep their skin looking more healthy, vibrant, and youthful for a longer period of time.
Those with darker skin types may be less likely to suffer sun damage. However, they may be prone to other skincare concerns, such as irregular skin pigmentation. Using active skincare ingredients that address pigmentation concerns may be an effective skin care strategy.
4. Prevent Shaving Irritation
Those who shave their facial hair may be more prone to razor bumps and other forms of irritation. To prevent it, exfoliate your skin (more on this below). Exfoliating can eliminate dead skin cells, which can lead to pore-clogging — AKA razor bumps.
You may also consider removing your (mildly) toxic shaving cream and using a natural alternative instead. Jojoba oil is excellent oil that won’t clog your pores while providing your skin with extra nourishment.
5. Avoid Multi-Purpose Products
Many products on the market claim to simultaneously be shampoo, body wash, and a facial cleanser. But your different body parts need other ingredients, making these multi-purpose products ineffective and harmful.
Get rid of them and invest in separate high-quality products for your hair, body, and face. We’ll go over what this looks like in the next section.
A Simple Skincare Routine for Men
Simplicity is beautiful because it’s easy to wrap your head around. The same applies to your skincare routine: By adopting one made up of just the pure fundamentals, you’ll be much more likely to stick to it.
Here’s a no-frills skincare routine to make your own.
Your face requires a gentle cleanser with ingredients that won’t clog your pores, like our Miracular Cleanser. Use it at night to wash off sweat, pollution, and other forms of debris.
However, we recommend keeping it simple when it comes to cleansing in the morning. Unless you applied certain skincare ingredients the night before — such as those that increase sun sensitivity — cleansing in the morning isn’t necessary.
On the contrary, it can mess with your skin’s natural oils, leading to increased dryness.
We all have some dead skin cells on the surface of our skin. Using exfoliating products, such as a facial scrub, can help buff them away, revealing a smoother skin texture. Just avoid exfoliating too often — this can lead to increased skin irritation. Once or twice per week is more than enough.
3. Target Skin Concerns
After giving your skin a fresh slate, we recommend applying active ingredients that address your most prominent skin concerns.
For instance, if your skin is dry, hyaluronic acid— found in our Men’s Face Serum — can help balance moisture levels. On the other hand, if your skin is oily and prone to breakouts, then ingredients like salicylic acid can be your best friend.
What if you don’t have any skin concerns? In that case, we recommend practicing protection — from the sun’s UV rays, environmental pollution, and your computer screen.
Ingredients like vitamin C help buffer the effects of outside stressors, keeping your skin healthy for longer.
After applying active ingredients to the skin, you want to add some moisture. This will give your skin a smoother texture while helping protect it from environmental damage.
Which moisturizer you use depends on your skin type, with those prone to dryness requiring a richer texture and consistency.
Our Men’s Moisture Defense Moisturizer is ideal for all skin types, especially those prone to irritation.
In the morning, you want to apply lotion with at least SPF 30. This will protect your skin from incidental sun exposure, contributing to skin damage over time.
Advanced Skincare Tips
Once you adopt a basic skincare routine — and maybe even start to love it — you can open yourself to the world of advanced skincare.
These advanced skincare tips will significantly elevate your skin’s health and appearance:
1. Massage Your Face
While you cleanse or apply your moisturizer, massage your face in a circular motion for a few minutes. Doing this not only feels amazing but can boost circulation. The better your circulation, the more oxygen your skin cells get, making you look healthier — almost instantly.
As a bonus, a face massage can reduce puffiness.
2. Use a Chemical Exfoliant
A facial scrub can slough away dead skin cells on the surface, but it won’t penetrate deep into your pores. Chemical exfoliants, such as glycolic acid, lactic acid, or salicylic acid, can go deeper, providing superior exfoliation.
In addition, these ingredients may have other beneficial effects, such as reduced breakouts, decreased discoloration, and improved firmness.
3. Use Clay Masks
Over time, the skin’s pores can absorb all kinds of gunk. Clay can literally dry it out, leading to cleaner skin with reduced oiliness. Clay is a natural ingredient, which means it won’t lead to skin irritation and can be used relatively often. Plus, applying a clay mask to your face can feel incredibly luxurious.
4. Get a Facial
A facial done by a professional can be tailored to your skincare concerns. It can involve cleaning out the pores, applying a chemical exfoliator, and doing a detoxifying massage. Getting a facial every month can help keep your skin looking healthy while addressing any skin concerns before they become serious.
5. Get a Dermatological Treatment
If you experience a skin concern, such as acne scarring, your skincare routine may not address it 100%. Instead, go to your dermatologist for a medical treatment that can provide impressive results.
Treatments that use chemical peels, lasers, or light therapy can be used to address a variety of skin concerns, which include:
- Cystic acne
- Large pores
- Broken capillaries
While these treatments may be costly, they are incredibly effective and can give you almost immediate improvements in your skin.
Caring for Male Skin With Nourishing Biologicals
Traditionally, skincare products marketed to men have been anything but impressive. As such, it’s not surprising that more men are demanding products that work to support their skin’s health and appearance.
It’s important to ditch products that claim to simultaneously be shampoo, conditioner, body wash, facial cleanser, and moisturizer. Men’s skincare should include separate products for each body part. This consists of a cleanser, exfoliator, serum, moisturizer, and sunscreen for the face.
Nourishing Biologicals has you covered with a Facial Serum and Facial Moisturizer formulated specifically for men for skincare products that are clinically proven to improve your skin's health. In addition, we have a variety of products made for the body.