How To Apply Serum To Your Face

How To Apply Serum To Your Face

If you've recently added a face serum to your skincare routine, don't feel bad if you aren't sure the best way to apply it — Nourishing Biologicals is here to explain.

Face serums were never a huge necessity in the past, but they have recently skyrocketed in popularity. We are here to tell you how to apply face serum and why it should be a staple in your skincare routine. Yes, that's right, another staple that needs to be added… But, trust us, you won't be disappointed. 

What Is a Face Serum

Cleansers and moisturizers are great, but they don't always offer the high levels of concentrated ingredients — that's what a face serum is for. Face serums are essentially a thinner version of a moisturizer that contains high levels of concentrated ingredients that help nourish and hydrate your skin. 

A serum is that middle-man; it's used after cleansing and right before moisturizing. 

Face serums are very concentrated and have a high amount of active ingredients. It's not rare to see results quickly once you start using one. 

Are Face Serums Beneficial?

The answer is yes! Face serums can be beneficial in multiple ways, but it's dependent on what you're using them for. 

Light Weight 

Face serums are much lighter in weight than heavy moisturizers or oil-based products. Since serums are so penetrating and absorb into your skin quickly, they won't feel greasy or heavy. 

Can Soothe Sensitive Skin

Face Serums can help soothe sensitive and irritated skin since they are jam-packed with vitamins and minerals. 

Improves Appearance of Wrinkles 

Face serums can help improve the appearance of fine lines and wrinkles. Certain serums contain retinoids which can reduce the appearance of wrinkles. 

Absorbs into Skin Quickly

Since skin serums are so thin, they absorb into the skin faster and easier. Quicker absorption is ideal as serums make for a great layering product. 

Different Kinds of Face Serums 

If you're not familiar with face serums, it can be hard to know where to start. The first step is recognizing that there are different categories of face serums. Certain face serums are meant for certain things. 

You can find a face serum for almost any skin-related issue. 

  • Anti-aging serums
  • Hydrating serums
  • Acne-prone serums
  • Sensitive skin serums
  • free-radical fighting serums
  • Skin-brightening serums

Once you pinpoint what you need your face serum to accomplish, it'll make the shopping process that much easier! 

When To Apply a Face Serum

If you've decided to give face serums a try, you must know when to apply them. 

Most face serums can be used twice a day — once in the morning (before any makeup) and once at night before bed. However, you should always take a few seconds to read the label on the back of any skincare product, as each one has its own application directions. 

We can only speak for ourselves and our products.

How Much Serum To Apply 

Face serums are highly concentrated products — a little goes a long way. So, a few drops (about three to four) should be sufficient. 

Cover your face in a thin layer of your serum of choice, then allow a few seconds for it to properly penetrate the skin. Once the product is sufficiently penetrated into the skin, then you can move on to the next step of your skincare routine. 

Best Application Technique 

While you may be used to massaging your moisturizers into your skin, serums require a different approach. First, it is best to put the serum in your palm or fingertips, then gently tap into your skin. This allows for optimal absorption. 

Pro Tip: Don't forget your neck during your serum application. Or any step of your skincare routine. This is a common mistake but should always be avoided, if possible. 

Establish A New and Improved Skincare Routine 

Implementing anything new into your skincare routine can be annoying, essentially when it's a product you've never used before. If you've decided to try our Miracular Face Serum, we've formulated the best step-by-step skincare routine. 

Maybe while you're revamping your skincare routine, you can update your inventory, too.

Start With Your Cleanser 

Step one may be common knowledge, but you want to grab your go-to cleanser, like our Miracular Hydrating Cleanser. Once you give your skin a much-needed scrub a dub, you're ready to move on to the next step.  


Exfoliators shouldn't be used daily, however, exfoliating once or twice a week can work wonders for your skin. It's best to keep your exfoliating to a maximum of three times a week. On average, once or twice is enough to boost healthy skin.


Toner is best used right after using your cleanser or exfoliator. The point of toner is to remove any excess dirt or bacteria that your cleanser may have left behind. Plus, toners may help close pores and tighten cell gaps. 

Some toner (depending on the ingredients) can even double as a moisturizer by helping bind moisture to the skin. 

Face Serum 

Your face serum should be the third or fourth step of your skincare routine. Face serum is applied after the cleaning steps but before the moisturizer. It can help aid your moisturizer or any other products that better absorb your skin. 

If you apply it before your cleansing steps, the cleanser will likely remove most of the product. 

Eye Cream 

Does your skin have a new glow to it since applying your new face serum? Face Serums tend to have that effect, especially if they have skin-brightening properties like vitamin C or retinol.

Using eye cream in your daily routine is a personal preference and isn't as popular as some think. However, using eye creams may help reduce the appearance of dark circles and wrinkles. 


Arguably one of the most crucial steps to any skincare routine is the moisturizer. Helping moisturized skin is important for the appearance of your skin’s health. If your skin is moisturized, you may experience less aging in your skin and fewer fine lines and wrinkles. 

Having the right moisturizing is so important as some can be too heavy, causing clog pores and breakouts, and some might just leave your skin as dry as it was before.

You want a moisturizer that has all-natural, nourishing ingredients.   


Yes, most moisturizers have some SPF in them, but not nearly enough of what your skin needs. Applying sunscreen every morning is important for your health and the appearance of your skin. 

The sun's UV rays can cause irreversible damage and cause your skin to appear dry and dull. If you want to keep your young and glowing skin, always apply sunscreen before leaving the house. 

Don't Forget Your Whole Body

We've been talking all about skincare for your face, but what about your body? All your skin deserves love and attention. 

Moisturizing your arms, legs, and body is just as important as moisturizing your face. Just as moisturizer may help reduce the appearance of wrinkles on your face, it can do the same for your body. You want your whole body looking young and plump, right? 

Bonus Tips 

We know you've had a lot to read, but we don't want to leave any potentially useful information. Keep reading if you still have a few questions regarding the optimal face serum application. 

Apply Anti-Aging Serums at Night 

Suppose your face serum of choice is an anti-aging product. In that case, we suggest applying this right before you get your zzz's in, aka during your nighttime routine. 

Your body works best at repairing and healing during its rest period, which means certain serums work best in these conditions. 

Apply Hydrating Serums Twice a Day 

If you have notoriously dry skin and hope a serum can help turn your skin around? Start applying your hydrating serum twice a day for the best results. 

Anti-Pigmentation Serums in The Morning 

If you're using an anti-pigmentation serum, these work best when applied during your morning skincare routine. This way, your serum can help protect your skin against harmful elements. 

Make Nourishing Biologicals A Part of Your Routine

When it comes to quality ingredients, it can be hard to know exactly which products are worthy of your skin. 

At Nourishing Biologicals, we always suggest you follow a proper skincare routine with a quality face serum. After all, there are plenty of tips and tricks you can implement into your daily routine that can help reduce the look of fine lines, wrinkles, and dullness for healthier-looking skin.


Ask a Dermatologist: How Often Should I Exfoliate My Face? | Bydie

What is face toner? Your skin care routine could be missing this important step | Today

The 14 Best Brightening Serums for Radiant Skin | WWD

Four crucial ways that sleep helps the body to heal | Chicagotribune

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